How can you use the web to build trust with citizens, organise participation, and generate consensus? How can you ensure that an increasing number of people know about you and support your cause? And, above all, how can online participation be transformed into active participation offline?
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
More information about the book Online Political Communication.