Online Political Communication

Foreword by Mitch Stewart, Battleground States Director, Obama 2012 campaign Springer Publishers   How can you use the web to build trust with citizens, organise participation, and generate consensus? How can you ensure that an increasing number of people know about you and support your cause? And, above all, how can online participation be transformed into [..]

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How do you build consensus towards a political proposal, a politician or a party? How do you create a message that people understand and remember? The book discloses the communication techniques used by the major leaders of the Italian political scene. It debunks some common myths, such as “to persuade your audience it is sufficient [..]

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